Plain-English writing on software, design, cloud, data, and security — the same advice we give our clients, published for everyone.
Every growing company eventually faces the build-or-buy question, and most advice on it is sold by someone with a side to win. Here is the framework we use to make the call honestly — including the cases where the right answer is not custom software at all.
Read articleMost website redesigns change how a site looks and leave everything that matters untouched. The difference between an expensive repaint and a redesign that pays for itself is decided before a single pixel moves. Here is how to plan one that earns its budget.
Read articleMost cloud migration advice is written for enterprises with dedicated migration teams. Small teams need something different: a plan that fits around the day job, keeps costs predictable, and never bets the business on a big-bang cutover. This is that plan.
Read articleGood research is not expensive — vague research is. You do not need a lab, a recruiting panel, or a six-week study to learn why users hesitate. These five lightweight methods deliver most of the insight at a fraction of the cost, provided you use each one for what it is actually good at.
Read articleMost growing companies do not have a data problem — they have a decision problem. Numbers live in six tools, nobody quite trusts the totals, and the dashboard someone built last year quietly disagrees with the accountant. Here is how to get from gut feel to numbers you can act on, without buying a platform first.
Read articleSecurity advice written for enterprises can feel irrelevant when you are twenty people with no IT department. But most real-world incidents at growing companies come down to the same handful of gaps — and every one of them can be closed with modest, unglamorous effort. This is the baseline, minus the fear-mongering.
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